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University of Southern Denmark - Odense Semiotic, Textual and Visual Analysis: Advanced Qualitative Methods Ph.D. Seminar June 6-11, 2004
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Aim of the course: Qualitative methods are increasingly used in all management disciplines to provide greater depth and richness to our understanding of phenomena central to the success of businesses in providing for consumers and the society in general. The purpose of this course is to critically explore the intellectual challenges and potentials in data collection and analysis in advanced qualitative research. Faculty: The faculty members for this seminar are Russell W. Belk from the University of Utah, Dominique Bouchet and A. Fuat Fırat from the University of Southern Denmark, Güliz Ger from Bilkent University and Linda Scott from University of Illinois at Urbana Champaign. Location and dates: The seminar will take place at the Kystgaarden conference center, situated on the beach, walking distance to the town of Nyborg, and the Nyborg train station, on the island of Fyn in Denmark. The seminar will begin at 10:15, Sunday, June 6, and end the night of Friday, June 11, 2004. Other course information: The seminar will be held in English, and is 5 ECTS credits. The number of students will be held at 25. The tuition for the seminar, which includes accommodation and meals, is 1250 Euros. Seminar coordinator: Dominique Bouchet, Director of Doctoral Programs in Social Sciences, University of Southern Denmark - Odense, Campusvej 55, DK-5230 Odense M, Denmark. E-mail: dom@sam.sdu.dk. Tel: +45 65 50 32 93. Fax: +45 66 15 51 29. Seminar prerequisites: There are no particular prerequisites for Ph.D. students. Selection will be made from among applicants on the basis of a letter of interest, which should address the student’s dissertation research interests and the fit of this seminar within their doctoral program or other research interests. This letter of interest should be 5000-7000 characters long. All letters of interest must be sent to Dominique Bouchet by mail or electronically as an attachment to an e-mail message. The deadline for applications is February 15, 2004. The students who are selected will be required to read the literature included in this program. They will come to the seminar ready to make a brief presentation of their research project. At the end of the seminar, they will make another presentation that will indicate how their research project will be modified based on the inspirations from the seminar. They will be required to submit a written research proposal, based on their presentations, and discussions with and suggestions from the faculty, which will be evaluated by at least two faculty members. The final written projects must be sent by mail or electronically to Dominique Bouchet by September 6, 2004, at the latest. Students will be evaluated based on their presentations, participation, written projects, and the capacity shown in enriching their perspective. Program: Sunday, June 6
12:00-13:30 Lunch Faculty: Russell W. Belk is N. Eldon Tanner Professor in the David Eccles School of Business at the University of Utah, USA. He has taught there since 1979 and has had previous appointments at the University of Illinois, Temple University, the University of British Columbia, the University of Craiova, Romania, and Edith Cowan University, Perth, Australia. His Ph.D. is from the University of Minnesota. He is past president of the Association for Consumer Research, and is a fellow in the American Psychological Association, the Society for Consumer Psychology, and the Association for Consumer Research. He is past recipient of the University of Utah Distinguished Research Professorship and a Fulbright Fellowship. He currently edits Research in Consumer Behavior, and has been an advisory editor for the Journal of Consumer Research and associate editor for the Journal of Economic Psychology and Visual Sociology. He has also served on the editorial review boards of 25 journals, has written or edited 15 books or monographs, and has published over 170 articles and papers. His research primarily involves the meanings of possessions and materialism and his methods have been increasingly qualitative and cross-cultural. Dominique Bouchet has lived in Denmark for 27 years. He was born in Paris in 1949 where he was educated in business economics (ESSEC), international economics (Sorbonne), sociology (Paris 7), town planning (ENPC) and Latin American Studies (IHEAL). He has been an associate professor in international economics and an associate professor in sociology and social psychology and is now Professor of International Marketing at the Department of Marketing at University of Southern Denmark Odense where he is also the Director of Doctoral Programs in Social Sciences. He was also Professor at The Norwegian School of Management BI in Oslo. His main research interest is in social change and cultural differences. He studies the importance of the cultural dimension in international marketing and management. He teaches courses in cross-cultural marketing, cross-cultural communication, social psychology and cultural analysis in relation to marketing and management, marketing and social change, advertising, semiotics. He has given Ph.D. lectures and courses at The Kellogg School of Management, Northwestern University, at Arizona State University, at the University of California at Irvine, at Stockholm University, Paris Dauphine, Paris Sorbonne, ESADE in Barcelona and for EAISM and for EDAMBA (Two European Business Research Associations organizing international doctoral courses). He has organized several doctoral courses in Business Research, Qualitative Methods, and Semiotics. He has also taught in Belgium, Norway, Spain, China, Japan. Dominique Bouchet is the author or co-author of more than 25 books and 100 articles in ten languages. He is on the editorial board of several European and American journals. He is the Book Review Editor of Consumption, Markets & Culture. Frequently used in the media (more than fifty columns, hundreds of interviews), he is also a consultant to many European firms for top level management/marketing decisions, and an invited speaker by many companies and organizations. www.bouchet.dk. A. Fuat Fırat is Visiting Professor of Marketing, University of Southern Denmark - Odense. He received his degree in economics (Licenciè en Economie) from the Faculty of Economics, İstanbul University, in 1970 and his doctorate in marketing from Northwestern University in 1978. His research interests cover areas such as macro consumer behavior and macromarketing; postmodern culture, the consumer, and marketing; transmodern marketing and strategies; gender and consumer research; marketing and development; and interorganizational relations. His work has been published in a number of journals, including International Journal of Research in Marketing, Journal of Consumer Research, European Journal of Marketing, Journal of Macromarketing, Journal of Marketing, Journal of Organizational Change Management, Journal of International Marketing, and Journal of Economic Psychology, as well as in several edited books. His article "Consumption Choices at the Macro Level," with co-author Nikhilesh Dholakia won the Journal of Macromarketing Charles Slater Award, and his article "Liberatory Postmodernism and the Reenchantment of Consumption," with co-author Alladi Venkatesh won the Journal of Consumer Research best article award for 1995. He has co-edited two books, Philosophical and Radical Thought in Marketing, and Marketing and Development: Toward Broader Dimensions. He is also the coeditor of two special issues of the International Journal of Research in Marketing on postmodernism, marketing, and the consumer. He is Co-Editor in Chief of the journal Consumption, Markets & Culture (CMC), and served as the President of the International Society of Marketing and Development (1995-1997). His book, Consuming People: From Political Economy to Theaters of Consumption, co-authored by Nikhilesh Dholakia, is published by Routledge. Güliz Ger is Professor of Marketing and Associate Provost at Bilkent University, Turkey. She has her PhD (1985) in Marketing from Northwestern University (USA), MBA (1977) from Middle East Technical University (Turkey), and BS (cum Laude) (1974) in Psychology from University of Illinois at Champaign-Urbana (USA). She has frequently been a Visiting Professor at INSEAD (France), teaching in the MBA and Executive Development Programmes. Ger has also been a Visiting Professor at Odense University (Denmark), London Business School (UK), Theseus (France), CEIBS (Shanghai, China), Michigan State University (USA), and Northwestern University (USA). She previously taught at University of Illinois at Chicago (1985) and Northwestern University (1983‑84). Ger has publications in journals such as California Management Review, Journal of Economic Psychology, Journal of Consumer Policy, Journal of Public Policy and Marketing, Journal of Material Culture, and International Journal of Research in Marketing and volumes such as Advances in Consumer Research, Cognitive and Affective Responses to Advertising, Consumption in Marketizing Economies, and The Why of Consumption. She is the coeditor of Consumption in Marketizing Economies. She is currently working on consumption and marketing in transitional economies, comparative consumption desires across cultures, consumption among immigrants, production and consumption of cultural products, and product-country images. Ger is a member of the Board of Directors of the International Society for Marketing and Development, and the Editorial Board of International Journal of Research in Marketing. She has served as the Co-Chair of the 7th Interdisciplinary Conference on Research in Consumption and as a Program Committee Member for Association for Consumer Research Annual Conferences. She has also been engaged in executive development seminars, workshops, and consulting for various firms and holding companies, such as VW, Motorola, in Turkey and abroad. Born in 1952, she is married has two sons. Linda Scott is Associate Professor of Advertising, Department of Advertising, College of Communications, University of Illinois, Urbana-Champaign... Readings: Alsted, Christian, Hanne Hartvig Larsen, and David Mick (Eds.). Semiotic Approaches. Marketing and Semiotics: The Copenhagen Symposium. København: Nyt Nordisk Forlag Arnold Busk. Barthes, Roland. 1973/1964. Elements of Semiology, New York: Hill and Wang (trans. by A. Lavers and C. Smith). Barthes, Roland. 1978/1977. Image - Music - Text, New York: Hill and Wang (trans. by S. Heath). Belk, Russell W. 1998. "Multimedia Consumer Research," in Barbara Stern, ed., Representation in Consumer Research, London: Routledge, 308-338. Belk, Russell W., Güliz Ger and Søren Askegaard, 2004. “The Fire of Desire: A Multi-sited Inquiry into Consumer Passion,” Journal of Consumer Research, January. Collier, John Jr. and Malcom Collier. 1986. Visual Anthropology. Photography as a Research Method. Albuquerque: University of New Mexico Press. Creswell, John W. 1998. Qualitative inquiry and research design. Choosing among five traditions. Thousand Oaks, London & New Delhi: Sage. Csaba, Fabian and Güliz Ger, “Tradition, Cultural Products & Globalization: Turkish Carpets” (working paper). Fırat, A. Fuat. 2001. “The Meanings and Messages of Las Vegas: The Present of Our Future,” M@n@gement, 4, 3, 101-120. Floch, Jean-Marie. 2000/1995. Visual identities. London & New York: Continuum. Floch, Jean-Marie. 2001/1990. Semiotics, Marketing and Communication. Beneath the Signs, the Strategies. Houndmills: Palgrave. Floch, Jean-Marie. 1998. "The contribution of structural semiotics to the design of a hypermarket." Pp. 402-422 in European perspectives on consumer research, edited by Mary Lambkin, Gordon Foxall, Fred van Raaij, and Benoît Heilbrunn. London: Prentice Hall. Floch, Jean-Marie. 1988. "The contribution of structural semiotics to the design of a hypermarket." International Journal of Research in Marketing N° 4:233-252. Ger, Güliz and Russell W. Belk, “Comparative Historical Analysis of Art and Consumer Cultures in Late Ming China and golden age Netherlands” (working paper). Heilbrunn, Benoît. 1998. "My brand the hero? A semiotic analysis of the consumer-brand relationship." Pp. 370-401 in European perspectives on consumer research, edited by Mary Lambkin, Gordon Foxall, Fred van Raaij, and Benoît Heilbrunn. London: Prentice Hall. Heisley, Deborah and Sidney Levy. 1991. “Autodriving: A Photoelicitation Technique,” Journal of Consumer Research, 18 (3), 257-272. Hetzel, Patrick. 1998. "A socio-semiotic interpretation of the "haute-cuisine" system in France: when consuming becomes eating "ephemeral art"." Cahier du CESAG 5:1-11. Hetzel, Patrick, and Gilles Marion. 1995. "Contributions of French semiotics to marketing research knowledge." Marketing and Research Today May 1995:75-85. Laufer, Romain. 2000. "Confiance, esthétique et légitimité : le cas de l'iconographie des billets de la Banque de France." Pp. 155-209 in La confiance en question, edited by Romain Laufer and M. Orillard. Paris: L'Harmattan. Levy, Sidney. 1986. “Dreams, Fairy Tales, Animals, and Cars,” Psychology and Marketing, Vol 2, No. 2, 67-81. Lister, Martin and Liz Wells. 2001. "Seeing Beyond Belief: Cultural Studies as an Approach to Analysing the Visual," in Theo van Leeuwen and Carey Jewitt, eds, Handbook of Visual Analysis, London: Sage, 61-91. Lutz, Catherine and Jane Collins. 1993. Reading National Geographic, Chicago: University of Chicago Press. Nöth, Winfried (Ed.). 1995/1990. Handbook of semiotics. Bloomington & Indianapolis: Indiana University Press. Rook, Dennis. 1988. “Researching Consumer Fantasy,” Research in Consumer Behavior, Vol 3, 247-270. Rose, Gillian. 2001. Visual Methodologies, London: Sage. Sandıkcı, Özlem and Güliz Ger. 2002. “In-Between Modernities and Postmodernities: Theorizing Turkish Consumptionscape,” Advances in Consumer Research, Vol.29, 465-470. Sandıkcı, Özlem and Güliz Ger. 2001. “Fundamental Fashions: The Cultural Politics of the Turban and the Levi’s,” Advances in Consumer Research, Vol. 28, 146-150. Schroeder, Jonathan E. 2002. Visual consumption. London & New York: Routledge. Semprini, Andrea. 1992. Le marketing de marque. Approche sémiotique. Paris: Editions Liaisons. Semprini, Andrea. 1995. L'objet comme procès et comme action. De la nature et de l'usage des objets dans la vie quotidienne. Paris: L'Harmattan. Sayre, Shay. 2001. Qualitative methods for marketplace research. Thousand Oaks, London, New Delhi: Sage. |